American record producer, rapper, West Coast G-funk star, and actor. One of the founders of reputable hip-hop labels Death Row Records and Aftermath Entertainment. His production work includes albums Snoop Doga(Snoop Dogg) Eminem(Eminem) and 50 Cent.
Dr. Dre(Dr. Dre) – pseudonym Andre Romella Young(Andre Romelle Young). André was born on February 18, 1965. to his parents, Theodore and Vernet Young(Theodore & Verna Young), at the time of the appearance of the son was respectively 16 and 17 years old. In 1968 his parents separated, his mother Dr. Dre later remarried. The musician has two half-brothers Jerome(Jerome) and Tyree(Tyree) and sister Shameka(Shameka). Another stepbrother of his Warren Griffin III(Warren Griffin III), became a famous rapper Warren Gee(Warren G).
In 1979 Dr. Dre tried to go to school Northrop Aviation Company, but he was not accepted due to low school grades. After that he is all free time began to spend in clubs, watching the game of DJs and gaining their own performance experience.
Dr. Dre's musical career
In 1984 Dr. Dre became a member of the music team World Class Wreckin Cru, which has become one of the most established electro-hop bands on the West Coast. In 1986 there was a fateful meeting Dr. Dre with a rapper ice cube(Ice Cube). Uncompromising lyrics about the life of street boys and memorable musical themes attracted great interest in the group. Moreover, their work interested FBI, which issued a warning to the label because of the lyrics. After leaving the group Ice Cube in 1989 Dr. Dre became the main producer and performer on the second album " Efil4zaggin».
In 1991 Dr. Dre left the band at the peak of their popularity and became one of the founders of the label Death Row Records. In 1992 he released his first single " deep cover”, recorded with the participation Snoop Doga. Two future rap stars were introduced by their brother Dr. Dre Warren G.
The single was followed by the debut solo album - " The Chronic». Commercial success the album was provided with hits " Nuthin" but a "G" Thang», « Let Me Ride», « Fuck wit Dre Day (and Everybody's Celebratin')". The vocalist on these tracks was Snoop Dogg.
The album went multi-platinum and Dr. Dre won a Grammy for Best Rap Solo Performance for "Let Me Ride". At the end of the year, Dr. Dre ranked eighth on Billboard magazine's "Best Selling Musicians" list.
Working on my own material Dr. Dre managed to work on other people's projects. He became the album's producer Snoop Doga « doggy style", the first debut album, which immediately hit the first place of the chart Billboard 200.
In 1995, when the label Death Row Records signed a contract with Tupac(2Pac) and bet on him as the main star, Dr. Dre left the company. A year later, he opened a new label - Aftermath Entertainment- under the auspices of Interscope Records. His album " Dr. Dre Presents the Aftermath album"in 1996 received platinum status. In the same year Dr. Dre appeared on two songs that occupied the first line of the hit parade - " California love» Tupac and " No Diggity» r'n'b bands blackstreet.
A resounding success for the label and for Dr. Dre how he came to the producer in 1998, when he "discovered" Eminem. He produced three songs and provided vocals on two songs on the debut album. Eminem« The Slim Shady LP". Including Dr. Dre produced the super hit " My Name Is", who made Eminem world class star. Around the same time Dr. Dre did a mix on the track Nine Inch Nails« even deeper", included in the album" The Fragile».
Second solo album Dr. Dre entitled " 2001 " was published in 1999. Duets were recorded on the disc Dr. Dre with various musicians, including Snoop Dogg, Exibit and Eminem. Singles " Still D.R.E." and " Forgot About Dre» have become multidimensional.
In 2000, Dr. Dre received a Grammy for Producer of the Year.
Since 2001 Dr. Dre He was mainly engaged in producing albums of other musicians. Among his successes is the song " The Real Slim Shady» Eminem, a joint project Mary J. Blige(Mary J. Blige) Yves(Eve) and Gwen Stefani(Gwen Stefani), tracks Snoop Doga, Jay Z. In 2003, the label once again guessed right with the novice star, releasing the album " Get Rich or Die Tryin"» rapper 50 Cent.
Early 2009 Dr. Dre became a producer and guest vocalist on the next single Eminem. Composition " crack a bottle became a hit and sold over 400,000 copies in its first week.
In 2010 Dr. Dre announced that he is working on his solo album " detox". The album is due out in 2011, although work in the studio began in 2004. Also Dr. Dre announced that he was producing an instrumental album " The Planets”, each composition of which will be dedicated to a particular planet solar system.
Dr. Dre film career
First time on the big screen Dr. Dre appeared in 1996 playing a gun dealer in the bank robbery film " Call". In 2001, he played small roles in " Moyka and the Oscar-winning training day».
In 2008 Dr. Dre opened the production of high-quality headphones under the brand Beats by Dr. Dre. His plans also include the production of cognac and vodka under the brand name Aftermath.
Dr. Dre's personal life
In 1981 he became a father for the first time: Lisa Johnson(Lisa Johnson) bore him a son Curtis(Curtis). The boy was raised by his mother, he met his father only 20 years later. Curtis, like his father, is engaged in rap under a stage name Hood Surgeon. In 1988, Dr. Dre second son was born Andre Young Jr.(Andre Young Jr.). With his mother Jenita Porter(Jenita Porter) the musician did not live together, she sued him, demanding monthly payments of 5 thousand dollars. In 2008 Andre Young Jr. died at his mother's home from a heroin and morphine overdose.
From 1990 to 1996, the rapper dated the singer Michelle(Michel "le). In 1991 they had a son Marseilles(Marcel). In 1996 Dr. Dre married for the first time - to the ex-wife of the player NBA Saddle Trett(Sedale Threatt) Nicole Tret(Nicole Threatt). The couple have a son (born in 1997) and a daughter (born in 2001).
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Today Yegor Creed is one of the most popular and sought-after performers of the famous music label. But how a simple guy from Penza managed at such an early age (17 years old) to sign a contract with this promoted record company.
This is both a record label and a production company, so to speak "2 in 1". It was founded by a famous rapper (Timur Yunusov) in 2006, he is also the owner. Pavel Kuryanov, aka Pasha, became the general director and producer.
The company often organizes various music festivals where they are looking for young and talented vocalists. According to Timati and other members of Black Star, anyone can get into their team: They are always looking for new people who can sing and write music.
Blat in Black Star is not even considered. But this is not the label that will do everything for the artist. To achieve what you want, you will have to work hard and hard. At the same time, Black Star has strict rules: completely healthy lifestyle life, the exclusion of alcohol and tobacco, sports are welcome.
All participants communicate with each other at concerts and holidays. For each artist, a separate team has been created to help record new tracks - these are their own DJs and beatmakers.
Today, the hip-hop group has 13 artists. Timati, L`One, Natan, Misha Marvin, Vander Phil, MC Doni, Kristina Si, Kan. Everyone has a busy work schedule: touring, concerts, filming video clips and participating in various musical events.
At the age of 14, Yegor began to actively use the Vkontakte resource not only to communicate with friends and acquaintances, but also to promote compositions of his own composition. He began to record his tracks and upload them to VK. Having shot his first amateur video for the song "Love on the Net", Creed did not hesitate to post it on the popular YouTube resource. In a few weeks, the video has collected more than 1 million views.
The young guy has become a celebrity in the Internet space. Now Yegor began to shoot clips regularly, they also gained a huge number of likes and comments.
This article is often read:
In 2012, the singer became the winner of the Vkontakte Star contest in the Best Hip-Hop Project nomination. After that, Timati's production center notices a talented guy and begins negotiations on a contract.
"Pasha" and Yegor are actively corresponding, communicating, discussing the details. As a result, Creed signs a contract with a popular recording studio and moves to Moscow.
Egor Creed has been with Black Star for many years. Here, a novice performer begins to work hard on his genre, tries and looks for new things in order to find his audience and the public will like it. The producers select a team for him, which still helps him create new compositions.
Now the singer realizes that he made the right choice in his creative career, having signed a contract with the Black Star label. There were rumors that Creed had left Black Star, but so far this information has not been confirmed.
It is known that the contract between the label and Yegor Creed has expired. Pasha noted that the rights to the Yegor Creed trademark belong to the Black Star label. Yegor decided to leave the label and continue to move without the producer support of Black Star.
Photo: Gennady Gulyaev / Kommersant
Sunday evening on Novy Arbat is not crowded. Passers-by lazily walk down the street until they run into a local landmark - a line at the Black Star Burger. The restaurant opened in September 2016 and is in demand among brand fans who are ready to wait for hours for a burger for 195 rubles. Queues are the most striking example of the hype that was caught by the founders of the Black Star label Timati (Timur Yunusov), Pavel Kuryanov (Pasha) and Walter Chassem.
The Black Star office in the center of Moscow has an ascetic design, no “luxury”. There are two piles of papers at the reception - “for Timati's signature” and “for Pasha's signature”, in Pasha's office - a mourning poster in memory of the deceased DJ Dlee (Aleksey Tagantsev), a shelf with musical awards, a portrait of his wife and a wooden chess board. 33-year-old Kuryanov is the CEO of Black Star, he determines the group's development strategy. The wall opposite his desk is covered with printouts of artist audience analytics. Nearby, current and future projects under the Black Star brand are listed in a column - 15 in total.
The label remains the driver of business growth, says Pasha in a conversation with RBC magazine. According to SPARK-Interfax, in 2015 the revenue of the music business tripled, to 142 million rubles, and Black Star Clothing Lines (which develops Black Star Wear stores and sells a franchise in Russia and the CIS countries) almost doubled. times, up to 385 million rubles. According to Pashu, last year the revenues of both directions grew, and the label was ahead of the Clothing Line. And in 2017, the holding's financial champion will be the Black Star Burger chain, which will be replenished with at least two restaurants by the end of the year, Pasha promises.
The total revenue of the Black Star group of companies in 2017 will exceed 1 billion rubles, RBC magazine calculated. In addition to music, clothes and burgers, the group includes the Global Star marketing communications agency, the Make It Music software developer for the music business, the 13 by Black Star barbershop and tattoo studio, the Black Star Sport football agency, and the BS Gaming gaming company. The launch stage includes a virtual mobile operator, beverage production and other projects. The group employs about 600 people. Timati and Pasha own shares in almost all legal entities of the group.
Rapper Timati (Photo: TASS)
Hot dog and Dr Pepper
Tens of millions of rubles are parked outside the Black Star office - Ferraris, Bentleys, Mercedes are huddled in a cramped area, gloomy bearded security guards roam between them. The fleet is partly owned by the founders of Black Star, partly by the owners of the building, the Rudyak family of developers. Across the street from the office is the main asset of the Rudyakovs, the Atrium shopping complex near the Kursk railway station. The first Black Star clothing store was opened in it at one time. Pasha and Timati are friends with Ernest Rudyak, who manages the family business (Rudyak left the question of relations with Black Star without comment).
The founders of Black Star have long learned to turn acquaintances to the benefit of business. Pasha and Timati became friends in their school years: both drove rollerblades and skateboards on Manezhnaya Square. Timati grew up in a wealthy family, Pasha - in the family of a metro worker and a kindergarten teacher.
Timati's father is a non-public businessman Ildar Yunusov, allegedly a co-owner of the Swiss investment company Stratus Trade & Finance and a member of the board of directors of Art Pumping Technologies, an oil pump manufacturer. The talk that Yunusov Sr. sponsored the start of his son's career, Timati and Pasha was repeatedly refuted. “My parents never gave him money. With my pocket money, we bought one hot dog for two and a can of Dr Pepper, ”recalls Pasha.
Business partner and best friend Timati rapper Pasha
Timati became interested in hip-hop as a child and hooked a friend on him. Soon both got a job in the team of producer Alexander Tolmatsky, who made the rap star Decl out of his son Cyril. In the shadow of someone else's glory, friends quickly got bored, their first independent project was the organization of parties in the clubs "Marika" and "Most". Later, they launched their own establishments as promoters - B-Club and Black October Bar. “Everyone was relaxing around, and Tim and Pasha were plowed. When someone laughed at the fact that the “majors” were doing business, I said: a little time will pass, and the guys will do everything, ”recalls Sergey Dok, a longtime acquaintance of the founders of Black Star, who now manages the barbershop and tattoo studio 13 by Black Star.
Partying helped make connections. One of the new acquaintances, producer Yevgeny Orlov, invited Yunusov to Star Factory 4. Thanks to the TV project, the whole country learned about Timati, he signed a contract with Igor Krutoy's ARS Records ( music director season "Factory"). Pasha remained nearby - he helped with the organization of concerts, recording songs and other processes. In the mid-2000s, friends decided that hired work again hindered their development. According to Pasha, they had to go into debt, but they bought the contract for a "fantastic" amount for those times - $ 1 million.
Life after Timati
A portrait of 50 Cent hangs above the desk of Black Star COO Walter Chassem. Walter was also once “connected with criminal people,” Pasha said in an interview with Rap.ru in 2006. Today, the native of Cameroon is the "soul" of the label, he has been with the company from the very beginning. At first, Chassem invested a lot in business development: he made his capital on football transfers, Pasha recalled in an interview with Kompaniya magazine. In 2006, a start-up label created by three friends fired Timati's debut solo album Black Star. “The image of a black star was born to me back in 2001, when I observed the eclipse,” recalls Timati. Plans to diversify the business were already there, but in the early years, not all ideas could be implemented due to a lack of experience and funds, Pasha admits.
A graduate of the International University with a degree in finance and credit, he quickly assessed the futility of developing according to the canons of Russian show business: “I recorded a song, traveled around the country with concerts, shoved money into my pockets - and that’s it.” Pasha also understood that it was necessary to move away from the binding of Black Star to Timati's personality and look for new artists. But until 2012, the label's turnover did not exceed $1 million, attempts to develop a non-musical direction failed, and only rapper Dzhigan was able to promote the artists (in 2014 he bought out the contract and left the label). “Pasha structured the processes, and I took care of the artists and my development,” says Timati. According to him, for the first three or four years he "dragged" the business on himself and reinvested 80% of the profits in the company.
Business partner of Timati Walter Chassem (Photo: Arseniy Neskhodimov for RBC)
Consultant Ilya Kusakin helped Pasha to establish business processes (he still conducts trainings for Black Star employees). Together they cut costs and built a sales system for which the label is now praised even by competitors. It was possible to attract another acquaintance of Pasha and Timati from the world of big business to the shareholders - Evgeny Zubitsky, co-owner of the Industrial and Metallurgical Holding (No. 190 in Russian ranking Forbes, net worth - $500 million; The representative of Zubitsky left the questions of the RBC magazine without comment). The breakthrough happened in 2012: the label signed Yegor Creed and L'One and hired Viktor Abramov, one of the most experienced managers on the rap scene, as creative director.
"Trush" label
“If I find who spreads rumors, I’ll tear off my ass!” - the question of "cheating" views of Black Star clips on YouTube causes an explosion of emotions in the creative director of the label. Abramov was one of the producers of "Caste", launched Rap.ru and the TV show "Battle for Respect", the final of which was attended by Vladimir Putin. In 2012, Abramov agreed to come for an interview with Timati and Pasha - it was interesting how Black Star attracted the “truly” artist Levan Gorozia (L’One): “Before that, I was embarrassed by their commercial gloss.” At a personal meeting, the producer was convinced that his views coincided with the vision of Pasha.
New creative director helped the label change its strategy for working with artists. Today there are 13 artists on Black Star, three - Creed, L'One and Mot compete in popularity with Timati. The label is looking for newcomers through the Young Blood casting, the final choice is always with the founders. Black Star invests up to 15 million rubles in the promotion of a recruit.
"Chuika" rarely fails Timati and Pasha. For example, they considered Creed's potential three years before the artist shot with the song "The Best". The partners urged Pasha to "leak" the performer, but he insisted on his own and hit the jackpot: in 2016, according to Forbes, Creed earned more than Timati - $ 3.6 million. True, Pasha calls these estimates "inaccurate."
A more recent example of Black Star's flexible artist policy is singer Klava Koka. At the casting, she captivated Abramov with her vocals and the ability to play various instruments, and at first the label team came up with the type of “very nice artist” for her. But the project did not go along the rails of traditional show business: Klava's songs were wrapped up on radio stations with the wording "non-format", Black Star had to urgently change its positioning. The producers noticed the popularity of Koki's Periscope broadcasts and decided to experiment with the vlog format. As a result, in less than six months, the singer turned into a "fast-growing blogger" with 250,000 subscribers. Abramov, with a satisfied smile, sends “hello” to Koki’s critics: “Klava is good and not vengeful. Me not".
Timati's more "adult" image has also become an important element in the positioning of Black Star with the arrival of Abramov. I had to destroy the halo of "golden youth" and look for "really big" songs, explains Abramov. Progress is noticeable in concerts: if in 2012 Timati did not gather the six thousandth Crocus City Hall, then in November 2017 the 35 thousandth Olimpiysky will storm. Abramov explains the growth in popularity with the quality of the show, sound, marketing and rejects claims in "non-market" methods of promotion. “To get money from advertisers [companies like Black Star] need a lot of subscribers. And if there is no organic growth, investments in social media are justified, ”says Kirill Lupinos, head of the Effective Records label.
Timati also determines the socio-political reputation of Black Star. Loyalty to Vladimir Putin, friendship with Ramzan Kadyrov, patriotism, healthy lifestyle - these patterns are firmly entrenched in the artist. Timati's associates either share his views, or refer to apoliticality. HLS propaganda interferes, except perhaps in signing promising young people based on less traditional values, such as rapper Pharaoh, Pasha notes.
The artist as an asset
Two young men with laptops are sitting on the couch next to the reception desk in the Black Star office. They call the owners non-stop concert venues to sell performances by Black Star artists. “We don't wait for people to come to us. We come ourselves, ”explains Pasha. Artists are the core of Black Star's "ecosystem" and a highly monetized commodity, he says. The total audience of the label in social networks is 33.2 million users, mainly Instagram and VKontakte.
To realize the advertising potential of Black Star artists, in 2015 he launched the Global Star agency. It was headed by Pavel Bazhenov, ex-label marketing director. “All artists work in their niche. For example, L’One is about motivation, we focused on the sports component in its promotion. Now he is a top rapper among football players and other athletes, ”says the head of Global Star. Gorozia already has contracts with Nike and VTB United League. L "One himself believes that the label manages to strike a balance between the interests of the artist and advertising activity. "No one forces you to subscribe to uncomfortable projects," says the rapper.
"For the test," according to Bazhenov, advertisers often choose product placement in clips. When integrating a brand into videos, the agency uses all marketing resources associated with the artist. Given the power of "social capital", Global Star can guarantee, for example, 2-3 million views per month. The brightest Global Star projects are Timati and the meme song for Tantum Verde Forte, Creed as the face of the Garnier multi-channel campaign, Timati and L’One’s Vyatskiy Kvass branding of the tour, L’One’s collaboration with KFC. About 70% of the agency's projects in 2016 are Black Star contracts, Global Star receives a commission for mediation, its size is not disclosed, as well as the agency's revenue. According to Pashu, advertising accounts for up to 30% of Black Star's revenue.
Global Star is already approached by other stars: the agency has introduced the brands Mercedes-Benz and R.O.C.S. in the clip of Valeria. The producer of the singer, Iosif Prigogine, was pleased: "The guys are advanced and talented." True, he "felt" that the agency fee was a bit overpriced: the amount exceeded 20% of the advertiser's budget. Bazhenov plans to increase the volume of third-party orders from Global Star to 50% already in 2017, primarily through contracts in the sports industry.
veins of gold
Pasha decided to create clothes under the Black Star Wear brand back in the mid-2000s: “I started this direction myself, invested all my savings, about 6 million rubles, in the supply of the first product, and the batch turned out to be 90% defective.” As a result, it took almost ten years to establish a business: I had to get into debt (“they only paid off last year”), use my connections (the first store opened in the Atrium shopping center Rudyakov) and fill bumps in production abroad. When the ruble devalued in 2014, Pasha decided to move the capacities to Russia: now almost the entire range is made at a factory near the center of Moscow. The Black Star Wear network has grown to 40 outlets (own and franchised), some of them in the CIS countries. The label’s artists are involved in the clothing business: in stores you can buy collections that Timati and Mot participated in the development of, and L’One is also working on its own line.
Pasha is sure that at the end of 2017, both the music business and retail in terms of revenue will be overtaken by a new “gold mine” - Black Star Burger (BS Burger). Since the fall of 2016, the company has opened two restaurants - on Novy Arbat and Tsvetnoy Boulevard, in both of which the hype effect worked. “This is the second queue for catering in 25 years, after McDonald’s,” Abramov laughs. 20 million rubles were invested in the first point. (the money was recaptured in three months), in the second - 25 million rubles. On peak days, one restaurant prepares 3,000 burgers each.
Ex-shareholder of the First Republican Bank Yury Levitas came to Black Star with the idea of a fast food chain two years ago. He developed a "unique" recipe for cooking meat for burgers and asked Pasha for a long time to meet Timati. He gave up on the condition that a veggie burger be on the menu. According to legend, Levitas brought a grill to the first meeting at the Black Star office and cooked a burger for Timati there.
One of the reasons for the success of BS Burger is the secret recipe, Levitas is sure, other “ingredients” of the hype are speed (order in four minutes) and price. BS Burger occupies a niche between McDonald's and more expensive burgers: Levitas calculated the cost of a cheeseburger so that the product was 100 rubles. cheaper than the competition and slightly more expensive than the most popular fast food in the world. “For you, these hundred rubles are nothing, but for many they have great value' he says. With the cost of a burger 195 rubles. average check - 700-800 rubles. In 2017, up to five new restaurants will open in Moscow and one in Grozny. The last BS Burger will be developed jointly with developer Movsadi Alviyev, co-investor of the Akhmat Kadyrov Foundation. Levitas dreams of opening a restaurant in all major cities of the country.
The bet on the label's audience worked: Timati regularly makes a burger promo on Instagram. “It is not surprising that people come after he lovingly shoots videos of how he eats, and the juice flows through his beard and hands in black gloves,” Abramov said. Timati calls BS Burger his favorite project. “We won’t stop at burgers,” he says. The chain will grow into the Black Star Foods division. It will include an ice cream parlor, coffee shops and a steakhouse, lists Timati.
It is impossible to calculate the hype: this phenomenon has no mathematical formula, Levitas admits. Artists of the label often visit BS Burger, Black Star Radio plays in the halls, clips and photos from Instagram with the burger hashtag are on plasmas. The queues are a consequence of a wide audience of Black Star artists who dream of joining the brand values for a feasible amount, says Maxim Livsi, co-owner of Brisket BBQ and Ferma Burger restaurants: “Their client bites off a burger, squinting his eyes, and imagines himself on an 80-foot yacht” .
When Yegor Creed gets his hair cut at 13 by Black Star, he writes on the social network already at the exit from the salon. “Otherwise, there will be a queue of 500 girls,” laughs the manager Sergei Dok. The studio is one of the Black Star initiatives vying for the next business explosion.
The salon, opened at the end of 2016, is fully loaded: about 60 people come for a haircut every day, the appointment with the tattooists is filled for several days in advance. The ex-co-owner of the Tattoo 3000 network, Doc, has long dreamed of doing business with Timati and Pasha. But the matter did not go beyond discussion for a long time: there was no suitable point. Helped Ernest Rudyak, who vacated a room on Bolshaya Dmitrovka. “Everyone must think: how did they manage to sit on the street where Prada and Louis Vuitton boutiques are located?” Doc explains. He assures that the cost of rent is "market"; about 2 million rubles. per month (at a rate of 85 thousand per 1 sq. m), data is provided by the commercial real estate consultant JLL.
The cost of haircuts at 13 by Black Star is about 15% higher than the average on the market. The most popular - men's haircut for 2 thousand rubles. Star masters were lured from competitors. Boy Cut co-founder Nazim Zeynalov, who had several employees taken away by Black Star, believes that the audience of 13 by Black Star is different from the listeners of the label's artists: “The main audience for artists is young guys who are not ready to pay so much. But they are processing an audience from Dmitrovka, surrounded by offices of large companies.”
Tattooed from head to toe, Doc notes that the tattoo shop located on the second floor of the studio is more of an “image story” for Black Star. But you can also make money on it: the cost of an hour session is 30% higher than the market average (5 thousand rubles per hour). Doc wants to bring the studio's revenue to 10 million rubles. per month. He does not disclose the current amount of income, but he clarifies that over the five months of work, investments have “rebuffed”. Doc is preparing to open a barber academy to help replicate the business. There are plans for a salon for a female audience.
Another ambitious project of Black Star is a football agency led by Yuri Shtromberger. This is a project at the intersection of sports and celebrity marketing: Black Star Sport (BS Sport) plans to sign contracts with young football players and turn them into stars for subsequent sale. BS Sport is advised by RFU vice-president Sergey Anokhin. Football players will train at the base of FC Strogino, the head of the board of trustees of which is Anokhin, and the head coach is Shtromberger's father. The budget of BS Sport includes up to 15 million rubles. in year. The agency can grow into a full-fledged football club, says Stromberger.
By the end of 2017, the holding is to be replenished with the Stars Mobile virtual operator, plans include the production of soft drinks, gyms and a boutique hotel. Pashu is inspired by the stories of Sam Walton and Sergey Galitsky and follows the growth of rapper Jay-Z's business empire.
“Our strategy is this: we should make a cool product and try to grow the market, not share in it. It is better to have 10% in a market of 100 billion rubles than 80% in a market of 100 million rubles,” sums up Pasha. None of the analysts has ever evaluated the Black Star brand. In response to the question of RBC magazine, what capitalization do they dream of in the label, Pasha thinks for a second and either jokingly or seriously gives out: “50 billion. Not rubles, of course.
Black Star, latest news: according to journalists, Timati's production company repeated the marketing move of the British group Radiohead.
"Black Star the END": what happened to Timati's label, journalists found out
Edition Life managed to find out what happened to the label Timati Black Star. With reference to their own sources, journalists report that Black Star Inc., which produces singer Yegor Creed, Christina C, rappers MOT and L "ONE, is waiting for rebranding.
In order to attract the attention of a wide audience to this process, it was decided to organize a large-scale PR campaign, during which all employees and artists of Black Star Inc. appeared the same message with a picture and the inscription The End. As TopNews wrote, the situation created a real panic among Izhtyuluzh fans. However, in the end it turned out that this was just a marketing ploy.
The publication recalls that a cult British band resorted to a similar move a few years ago...
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About a month ago, I learned from an article on a news site that Yegor Creed and Timati had a big fight, it almost came to a fight. Is it true? I'll try to figure it out now.
Yegor Creed in 2012 released a cover of Timati's song "Don't Go Crazy", which later became a great success. In the same year, the singer signed a contract with the Black Star label and has been collaborating with Timati ever since.
I know the singer from his hit videos “The Most”, “Bride”, “I Like”, “Alarm Clock”.
They sound at many celebrations, mostly weddings, and always light up the mood so much!
Recently, information began to spread that Timati kicked Creed out of Black Star with a big scandal due to the latter's drinking. Allegedly, Yegor, in a state of intoxication, spoke harshly about the rapper, which the founders of the music label did not tolerate.
In a short time, this "news" spread all over the Internet. Fans shared their versions on various...
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Indeed, such rumors have spread.
But is it worth believing them, if upon closer examination, there is very little truth in them.
You can figure out what the truth is and whether it exists.
The truth is that Timati met with a girl who left him, accusing Timati of stinginess.
The truth is that after a while this girl, Irina Slonevskaya, began dating Yegor Creed.
And the truth is that Timati knew about it.
It is on these three truths that the plot of the new video is built, which Timati and Yegor created together, filmed, voiced, and finally presented to the public.
The clip is interesting, both in terms of music and content, serious passions boil in it, there is enough talent for the heroes.
Photos from this clip (freeze frames of a fight, suffering and a quarrel over love) scattered around the network, people got excited and began to find out where the truth is and where fiction is ...
And then another truth appeared: while Timati and Yegor ...
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Today, Yegor Creed is one of the most popular and sought-after performers of the famous Black Star music label.
But how a simple guy from Penza managed at such an early age (17 years old) to sign a contract with this promoted record company.
This is both a record label and a production company, so to speak "2 in 1". It was founded by the famous rapper Timati (Timur Yunusov) in 2006, he is also the owner.
Pavel Kuryanov, aka Pasha, became the general director and producer.
The company often organizes various music festivals where they are looking for young and talented vocalists. According to Timati and other members of Black Star, anyone can get into their team: they are always looking for new people who can sing and write music.
Blat in Black Star is not even considered. But this is not the label that will do everything for the artist. To achieve what you want, you will have to work hard and hard. At the same time, Black Star has strict rules: ...
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Yegor Creed had a fight with Timati? Egor leaves Black Star? Proof of?
No and no again. This is all the tricks of the press, as well as good PR for both. Yegor Creed is Timati's ward and under his leadership he is achieving ever greater heights. As for the clip, it's just a clip in which they play their roles.
At the time of creation of a question there was such subject, really. But I would say that it was an original and competent eyeliner). More than a month ago, the guys released a joint video - Where are you, where am I? I must say that quite a lot of time has passed, but the video still occupies the top lines in the charts to this day. For example, on MUZ-TV the clip is still recognized as the most popular.
In the video, the guys created a great and very natural atmosphere. Indeed, there is a feeling that the guys had a fight because of a windy girl.
ex girlfriend Timati...
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Egor Creed is an artist of the Black Star music label, one of the most popular musicians in Russian show business and in the post-Soviet space.
In 2017, Creed entered the list of the top 100 most requested artists in the world according to iTunes.
More than two years have passed since the release of the debut album "The Bachelor", during which Yegor Creed became an iconic figure, received most of the prestigious music awards, gave a record number of tours.
In the spring of 2017, the artist released his second solo album “What do they know?”, which sounds at the level of world music trends and sets a new bar for our show business.
Now Yegor Creed and his team are preparing new program, which will be presented in April 2018 at the VTB Ice Palace in Moscow.
Metrics in social...
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Russian independent record label and production company Black Star Inc., which is owned by renowned rapper Timati, is changing its name. This was reported to 360° TV channel by a source close to the well-known label. There is no official confirmation of this information.
October 10 at about 18:30 in the official Black Star Instagram account, as well as on the pages in social networks Timati, Mota, Egor Creed and other artists of the label simultaneously appeared a mysterious black picture with the image of the Black Star Inc. name crossed out in red. Comments on all posts sounded the same and succinctly: THE END. At the same time, the label's website also stopped working - when going to a familiar address, users saw one single landing page with the same crossed-out logo.
Black Star The End
Moreover, from the official Instagram of Black Star Inc. on the same evening, all publications were deleted, except for one - ...
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Information appeared on the Life information portal that they had at their disposal the requirements that a girl must have in order to get leading role in the clip of Yegor Creed. It is noted that the applicant must not only have the appearance of a top model, but also must invest a large amount (from 1 to 3 million rubles).
Life reports that the reason for the investigation was an ad on the Internet, in which they were looking for a young lady for a new clip from Black Star. To get on the list of candidates, it was necessary to meet with representatives of the company, send your photos and a link to Instagram, and then come to the office to conclude an agreement. If Yegor Creed and other Black Star members like everything, then another meeting will take place, at which they will be asked to pay a deposit (initially they said that it was not required). After that, you will be told the place and time of the meeting. However, if the meeting fails due to your fault, then the Black Star manager will begin to threaten you, reports Life.
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The well-known Yegor Creed was relaxing in a restaurant with his colleagues after his next concert on March 27. After he swelled a little, he began to get acquainted with two girls, one of whom was called Lena, she is my second cousin. They started talking and my sister asked him how long will he be in Black Star?
Creed's answer was simply amazing, he said that he had not wanted to cooperate with Black Star for a long time and was still there only because of the contract and added that Timati was actually quoting: (Complete rot and I'm fucking disgusted to cooperate with such a person). the conversation was recorded by my sister's friend, I will not add the recording itself and the link to it in the post so that there is not a lot of dirt. but the recording reached Timati and Creed was kicked out of the label and deleted on the site all of it ...
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A popular singer, our countryman Yegor Creed, posted an intriguing photo on his Instagram. The Black Star music label is depicted on a black background, and The End is signed at the bottom.
Creed did not write any explanations for the picture. However, the same photo was posted by other members of the label - Timati, Mot, L'One, Scrooge, Kristina Si. Whether this means that Black Star is no more is not yet clear. Fans speculate that this may be a joke, or the guys just decided to change the name of the company.
Recall that Black Star Inc. (Black Star Incorporated) is a Russian independent record label and production company. The founder and owner of the label is a hip-hop artist and music producer Timur Yunusov, better known as Timati. Since 2012, Egor Creed has joined the label....
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No illiterate Yegor Kris kicked out. In a natural moment, sympathy is a highly paid mercantile option is equal to parting not without; him the tenth spoke will be illiterate. Another dive, launched on the Internet, has done its duty and in the ears of the public.
In the press, as if in the discussion of the conflict, Timati is equally Creed. Allegedly, Georgy was equally Timati, even if they were But this, faster than the total, hardly rumors.
News in reasoning book, eh? Timati sent Yegor Creed to free tradgen stirred up the Internet. According to rumors, Creed, already drunk, Timati. Did you say ayushki? as much as feasting on videos from the above actions.
Not true. There were rumors that something in the environment of Timati and Creed was a nix, like Georgy on drunk Timati sent him away, hindsight that he sent Creed even after that, but take it unprofitable in words, but expelled him from Black Star. In fact, Egonya continues to do, and even booze ...
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Moscow time 02:30, Friday, I'm in a stuffy karaoke, and not the first time my friends order "Oh my God, mom, I'm going crazy!". They tear their throats like it's the last time. It seems that even I learned the words. After that night, meeting the most fatal blond of our scene and personally hearing some of his new songs became my goal. The girls will die of envy. Fortunately, the occasion did not have to wait long: on March 7, Egor gathers guests for a concert at Crocus City Hall. It should be noted!
“If you want development, you have to make mistakes”
I noticed you showed up wearing an AC/DC T-shirt. Does it have anything to do with your musical preferences? Or is it just a tribute to fashion? I thought that you listen to some Black Star colleagues ...
I like both the shirt and the band. My musical tastes are varied. As a child, I loved the song "Constance" from the movie "D" Artagnan and the Three Musketeers, with my sister I watched clips of Britney Spears and Ricky Martin on MTV. Or I could go to the yard, where the guys and I were swinging on horizontal bars, ...
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Yegor Creed faced accusations of plagiarism. His video "Daddy's daughter" was blocked on Youtube, and a certain Aleksey Vdovchenko filed a lawsuit against the Black Star label demanding compensation for the "stolen" song. The plaintiff claims that he wrote the original song in 2013, and Creed only started singing it in 2015.
One of the most successful Black label artists Star Egor Creed found himself in an unpleasant situation. The musician was accused of plagiarism and even demanded substantial compensation for this.
Creed's hit "Daddy's Girl" turned out to be at the center of the proceedings. The song was released back in 2015 and immediately became a hit. Young girls from all over the country were delighted with the composition. The song is popular to this day. However, recently the Youtube video hosting administration blocked the video of this song. The explanation states that the blocking was due to plagiarism.
With claims against the producers of Creed - the Black Star label - the beatmaker made ...
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The video for the song of the Russian artist Yegor Creed "Daddy's daughter" was removed from YouTube due to plagiarism.
This is reported by Meduza.
On the clip" father's daughters"(2016 release) complained the Young Starz Music label and its beatmaker Alexei Vdovichenko.
According to Vdovichenko, the arrangement of the song is identical to his composition "Remembering Kate". The rights to "Remembering Kate" can be purchased through the Soundclick service.
The publication notes that Creed's song really uses a similar chord progression, but the original beat is added to it.
By the way, before the removal of the clip has collected about 45 million views. And no one deleted the clip on VKontakte and on other platforms. And even on YouTube, you can listen to it on other channels.
Young Starz Music demands compensation in the amount of 4 million rubles from Creed. Creed's label Black Star offered them 150 thousand rubles, but they refused.
Black Star emphasized that such claims are received by the label ...
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Russian singer Yegor Creed said that he was disappointed in show business. According to him, expectations and reality did not match, Komsomolskaya Pravda writes.
The 23-year-old performer has long been one of the most popular in Russia. The artist himself claims that since childhood he dreamed of becoming a famous musician. According to the singer, he began to post his work on the Web, but fame came to him after performing a cover of Timati's song "Don't Go Crazy." The video scored more than a million views, and the Black Star label drew attention to the singer.
Egor Creed | WMJ“Actually, there is another side of the coin. We are ordinary people, we also take food in containers, we also have our own problems, ”said Yegor Creed in an interview.
The singer believes that the actions of public people affect others, so the responsibility to the audience is very ...
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The hero of all girlish dreams, Yegor Creed, hardly sleeps himself: he is preparing for a solo album at the VTB Ice Palace on April 7, recording new songs and traveling around the vast with concerts. So to catch Creed to talk about the new season of the show “The Bachelor” on TNT (and Yegor is the main character there), we could only in the recording studio of Alex Davia - he was just working on a new track. “In 2016 there was the peak - about 300 concerts a year and about 600 flights. Crazy year, he completely killed my immunity. I came to the conclusion: now I put on no more than 13 concerts a month, and not 33-34, as before. Although I am now basically in the post-syndrome of that time, chronic fatigue is my best friend. She is with me always. So far, age allows you to cope with such loads.
Baseball cap, Forty Seven Brand; T-shirt, RTA (TSUM); jacket, Balenciaga (TSUM); jeans, RTA (TSUM); sneakers, Dior (TSUM)
Everyone in the industry knows that Yegor has a difficult, demanding character. But maybe that's why all his concerts ...
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During the year of the existence of his own label, Timati lit a lot of stars. Many of his wards stayed to work with the producer, because he, like no one else, knows how to make stars, but there are those who decided to go “free swimming”. The first rapper Dzhigan left Black Star. Why this happened, we will understand further.
Jigan's career in Black Star
Rapper Dzhigan began working with Timati in 2008. For six years under the wing of a mentor, he released two solo albums and recorded many tracks with representatives of the pop scene. Duets have become a kind of "trick" of the rapper. During his career, he collaborated with Anna Sedakova, Zhanna Friske and Yulia Savicheva. At first he was a "dark horse" and did not stand out among other wards, but later he began active work. After the release of his second album, Djigan left Black Star, why this happened is still not clear to fans.
The peak of fame for this artist was the end of 2009, when he released a hit with Anna Sedakova. In the summer of 2010, a joint track with Timati was released for the song “Know” and almost simultaneously with it, a joint work with Yulia Savicheva - “Let go”. Everyone noted the excellent combination of female vocals with brutal rap. Later there was a no less successful track "You are near", recorded with Zhanna Friske.
From spring 2012 to autumn 2013, he worked on the second album, which was a continuation of the first "Frozen". The second disc "Music. Life” gave fans a lot of positive emotions. It also featured several joint compositions (with Loya and Polina Sky), but the solo work "To the End of the World" was not without.
Why Dzhigan left Black Star inc
Immediately after the release of the second album, the rapper leaves his producer. In 2013, the label lost several artists, including Lucky and the trio Buhar Jerreau. Fans explained such a general exit to "free swimming" by the fact that artists become popular and want to work for themselves so as not to give part of the fees to producers.
So, Dzhigan left Black Star. Why he made this decision remains a mystery to the end. In an interview, he spoke quite correctly, dismissing assumptions about a personal conflict with Timati. He himself refrained from making statements to the press, and Dzhigan said that he wanted to be realized as a solo artist and had a different vision of music. He decided to take a different path. Journalists suggested that the guy was tired of constantly working on duets.
Was the break really amicable?
Immediately after the breakup, the rapper flew to Miami on vacation with family and friends. There, he started filming a new video, in which he collected all the stereotypical images - a beautiful life, black and busty girls. At the same time, articles began to appear that Dzhigan had left Black Star. The reasons they indicated were as follows: a personal conflict with the producers and fatigue from the pop repertoire. Photos from the set of the new video confirmed the latest version.
The scandal between rappers broke out only in 2015. Apparently, by that time a personal conflict had begun between them. Timati did not comment on his Instagram page that Dzhigan left Black Star, why this happened, the producer has not yet explained. Instead, he tagged a photo of Dzhigan from the south of France, filled with all the trappings luxurious life, and called him "an average sucker." After that, it became clear that the break in cooperation, at least for one of the parties, was not peaceful. He later deleted his caustic comment, but both fans and members of the press had already noticed him.
How Dzhigan commented on the scandal
After the appearance of the post from Timati, speculation began to appear again that Djigan had left Black Star. Why did this happen, journalists and fans pondered. Denis (the real name of the artist) and then behaved quite diplomatically. He did not talk about grievances and conflicts, but preferred to say that he considered the publication of his picture a joke. After all, Timati later deleted the mark and his caustic post.
In addition, Dzhigan said that he did not consider this appeal a personal insult. Rather, it served as an example that photos on Instagram do not always tell about a person’s real life. Regarding his financial situation, Djigan joked that he had enough to live on. The photo was taken during a stormy celebration of the rapper's birthday at one of the most expensive resorts, so Timati's words should not be taken seriously. Now he continues to work actively and delight fans with new tracks.