Yes, yes, that panda banger became the #1 song in the USA.
Tonight it became known that the song of the New York freak rapper Desiigner "Panda" climbed to the first line of the main Billboard Hot 100 music chart. It was she who pressed the hit of Rihanna and Drake "Work", which had been at the top for the past nine weeks.
But the main paradox is that it was "Panda", deliberately copying the style of the "new Atlanta", that became the first song owned by a New York rapper in 7 years, which managed to conquer the Hot 100. The last time Jay Z did this was in 2009 with the song Empire State Of Mind. Future, on the other hand, from which at first glance the Designer copied the style, has already teased the newcomer more than once, and at one of the parties he completely drunk “Panda” for one of his demos.
Over the past few months, Designer has gone from unknown freshman to a new phenomenon with a single recorded song. He is now an artist on Kanye West's label G.O.O.D. Music, who is writing the debut mixtape. And, judging by the success of Panda, not so few people are waiting for him. The Designer's rise to popularity is partly due to his appearance on Kanye's latest album, one of whose songs actually featured a sampled snippet from Panda.
Since 2000, only six rappers from New York, including Designer, have managed to climb to number one on the Billboard Hot 100. “Announce the entire list, please,” you ask. Not a problem.
Ja Rule, Ashanti "Always On Time" (2002)
50 Cent "In Da Club" and "21 Questions" (2003)
Terror Squad "Lean Back" (2004)
50 Cent, Olivia "Candy Shop" (2005)
MIMS "This Is Why I'm Hot" (2007)
Jay Z, Alicia Keys "Empire State Of Mind" (2009)
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American rapper Designer (Desiigner) was charged with a number of offenses, including illegal possession of narcotic substances with the intent to sell and weapons.
In early September 2016, Desiigner was arrested in New York on charges of possession of weapons and drugs. Initially, the police detained him for aggressive behavior on the road.
A few days later, the charge of illegal possession of a loaded weapon was dropped. It has now been announced that the drug possession charge was based on false information.
The New York District Attorney's office confirmed that the accusers retracted their statements. Three more people were accused along with the Designer - the charges were dropped from all of them and the case was closed. None of these four co-defendants appeared in court.
The rapper's two lawyers, Ian Nyles and Stacey Richman, said they were "happy he's been exonerated."
Eighteen-year-old rapper Sidney Royel Selby III (Sidney Royel Selby III), nicknamed "Designer" from Brooklyn, managed to shift from the first line of the Billboard hit parade and with their joint track "Work", which spent nine weeks at the top of the chart.
In 2015, Desiigner, who started rapping at the age of 14, bought a beat he liked from British producer Menace for $200 and recorded the track "Panda" based on it. The composition gained some popularity and was randomly caught. The main American rapper liked the track so much that he used a sample from it in his composition "Father Stretch My Hands 2", and also borrowed something for the track "Freestyle 4".
Following Kanye West, the army of fans began to take an active interest in the young Designer, who, by and large, had only one full-fledged original track. This immediately showed up in the statistics: over 175 million views on YouTube and over 80 million plays on SoundCloud.
There was also criticism. In particular, the Designer was accused of copying the rapper's style. Indeed, not fully understandable muttering and active use of the auto-tune audio processor make these performers quite similar in style. Only at the same time, Future never rose above the 21st line on the Billboard chart - and even then, the merit here is rather the Weeknd (), with whom he recorded the track.
Although the cover of the single features a cute spotted bear in gold chains, the song is not about him at all. The panda refers to the white BMW X6. The text also talks about the "women from Atlanta", about how the Designer's Rolex shines and how great it is to wear Versace.
The track "Panda" became viral, many remixes were made from it. Quite expectedly, the Designer signed a contract with West's label GOOD Music. Now it only remains for him to confirm this huge advance from the American public with the following tracks.
Panda
Panda
This what they've all been waiting for,
That's what they're all waiting for
I guess so.
I think so.
They been waitin' for this shit for a long time, didn't they?
They have been waiting for this topic for a very long time, right?
I "ma give it everything I got.
I'll give it my all.
Ayo, Dougie, park that X6 around the corner!
Hey Dougie, park the X6(1) around the corner.
Aye, I'm just feeling my vibe right now
Hey I just caught my wave
I"m feeling" myself.
I'm on a horse.
Panda, panda,
Panda, panda,
Verse 1:
I got broads in Atlanta
I got women in Atlanta
Twistin' dope, lean, and the Fanta,
Mixing dope, lean and Fanta (2)
Credit cards and scammers
Hittin' off licks in the bando.
I break up brothels in brooches.
Black X6, Phantom,
Black X6 - "Phantom" (3),
White X6 looks like a panda,
White X6 looks like a panda
Goin' out like I'm Montana
Walking out like I'm Montana (4):
Hundred killers, hundred hammers.
A hundred killers, a hundred guns.
Black X6, Phantom,
Black X6 - "Phantom",
White X6 panda
White X6 - panda,
Pocket swole, Danny,
Pockets swollen, Danny (5),
Sellin' bar, candy
I sell "tiles", "sweets",
Man, I'm the macho like Randy,
Man I'm macho like Randy (6),
The choppa go Oscar for Grammy.
The machine will do an Oscar for a Grammy.
Bitch nigga, pull up ya panty!
Pull up your panties, cock!
Hope you killas understand me.
I hope you killers understand me.
Verse 1:
Hey!
Panda, panda,
Panda, panda,
Panda, panda, panda, panda, panda, panda, panda!
Panda, panda, panda, panda, panda, panda, panda!
I got broads in Atlanta, twistin' dope, lean and shit, sippin' Fanta,
Got women in Atlanta, mix dope, lean, stuff and sip Fanta
credit cards and the scammers,
Credit cards and scammers
Wake up Versace shit, life Desiigner.
I wake up in Versace clothes, the life of a Designer.
Whole buncha lotta shit
A bunch of luxury shit
They be askin' 'round town who be clappin' shit.
They ask around the city who shoots.
I pullin' up stuff in the Phantom ship,
I bring goods in the Phantom ship
I got plenty of stuff off Bugatti whip, look how I try this shit.
I have a lot of Bugatti stuff, watch me try it myself.
Black X6, Phantom,
Black X6 - "Phantom",
White X6, killin' on camera.
White X6, kill on camera
Pop a Perc, I can't stand up,
Swallowed a perk, I can't get up (7),
Gorilla, they come and kill you with bananas,
Gorilla, they will come and kill you with "bananas" (8),
Four fillas, they finna pull up in the Phantom
Four seats, they pull up in the Phantom
Know niggas they come and kill you on the camera
Know niggas they'll come and kill you on camera
Big Rollie, it's dancin', bigger than a panda
Big Rolex, they dance, bigger panda
Go Oscar for Grammy, bitch, pull up your panty!
Throwing an Oscar for a Grammy, pull up your panties, bitch!
Fill up, I "ma flip it, I got bitches, pull up and they get it,
To the point, I bust him, I have bitches, they pull up and give,
I got niggas that's countin' for digits,
I got niggas counting by the thousands
Say you make you a lotta new money
You say you make a lot of money from new sources
Know some killers, pull off and they in the Wraith.
Know a few niggas, they pull out, they in the Flight(9).
CTD, they pull off and they kill the Bape,
First things first, they pull off, and they're in posh Bapes(10),
Call up Phillip-Phillip, gon' fill the bank, niggas up in the bank,
Call Phillip Phillip, fill the bank, niggas in the bank
We gon" drill the bank, fuck, we gon" kill the bank, get it!
We'll hit the bank, damn, we'll hit the bank, there's money!
I got broads, yeah, I get it
I have women, yes, I have
I get cards, yeah, I shitted
I got cards, yes I'm a bitch
This how I live it
This is how I live
Did it all for a ticket
Did everything for the ticket
Now Flex drop bombs when he spin it,
And now Flex drops bombs when it puts (11),
And Bobby gon' trend it
And Bobby will make it a trend (12),
jeff the don doin business,
Jeff Don will do the deed
Zana Ray fuckin' up shit, and she doin' her bidnez,
Zana Ray will break everything and she will do her thing (13),
I be gettin' to the chicken,
I get to the "chick" (14),
Countin' to the chicken,
Counting to "chick"
And all of my niggas gon' split it.
And all my niggas will share it
Panda, panda,
Panda, panda,
Panda, panda, panda, panda, panda!
Panda, panda, panda, panda, panda!
Verse 1: - 2 times
Panda, panda,
Panda, panda,
Panda, panda, panda, panda, panda!
Panda, panda, panda, panda, panda!
1 - The BMW X6 is a mid-size luxury crossover manufactured by BMW.
2 - Lean - a drink consisting of cough syrup containing codeine, carbonated water and instant candy.
3 - Rolls-Royce Phantom is a luxury car of the English company Rolls-Royce.
4 - Antonio Montana is a fictional character created by American director and screenwriter Oliver Stone, the protagonist the 1983 cult crime drama Scarface; an ambitious gangster who emigrated from Cuba, settled in Miami and made a dizzying career in the drug business.
5 - Daniel Banks is a famous American bodybuilder.
6 - "Macho" Randy Savage (real name Randall Mario Poffo, 1952-2011) - American wrestler.
7 - Percocet is the trade name for an anesthetic that is a combination of oxycodone and paracetamol.
8 - Clip-"banana" - the slang name for a store for a high-capacity assault rifle.
9 - "Rolls-Royce Wraith" is a luxury car manufactured by Rolls-Royce Motor Cars.
10 - "A Bathing Ape" is a Japanese fashion brand.
11 - Funkmaster Flex is the pseudonym of Ashton George Taylor Jr., an American disc jockey, radio personality and rapper.
12 - Bobby Trends - New York radio host.
13 - Zana Ray - New York radio host.
14 - "Bird" - a kilogram of cocaine (slang.)
© Linguistic laboratory "Amalgama": http://www.amalgama-lab.com/.
About
Biography
Sidney Royel Selby III (Sidney Royel Selby III, born May 3, 1997, in Brooklyn, New York) - American rapper, known by his stage name Designer (Desiigner). He became famous after the release of his debut single "Panda" ("Panda"), which topped the Billboard charts, displacing the hit "Work" by Rihanna and Drake, which was there for 9 weeks, from the first place.Desiigner grew up without ...
Biography
Sidney Royel Selby III (Sidney Royel Selby III, genus. May 3, 1997, in Brooklyn, New York) is an American rapper known by his stage name Designer ( Designer). He gained fame after the release of his debut single "Panda" ("Panda"), which led the Billboard hit parade, displacing the hit "Work" from the first place and which was there for 9 whole weeks.
Desiigner grew up without a father in a poor and criminal area of the New York suburb of Bedford-Stuyvesant. Music lessons for Sidney began with participation in the work of two choirs - school and church.
As a teenager, Sidney spent a lot of time socializing with semi-criminal peers in his area. At the age of 14, he was shot and wounded in the thigh, after which the boy decided to seriously take up music.
My musical career Sidney started out using the alias Dezolo, then changed to Designer Royel. The sibling convinced the aspiring artist to drop his middle name Royel and keep only "Designer" by doubling the "i" to have the original spelling. famous word. Under this new pseudonym, on December 3rd, 2015, Desiigner released his debut track titled "Zombie Walk".
The track was produced by The Shell God. On December 15, 2015, the debut commercial single, titled "Panda", was uploaded to YouTube and SoundCloud. Five days later, the track appeared on iTunes, then re-released in February 2016. In the end, he himself became interested in the young artist.
On February 11, 2016, Desiigner signed to Kanye West's GOOD Music Imprint, after which Kanye included the track "Panda" on his seventh album, The Life of Pablo. The designer also released two tracks: "Pt. 2" and "Freestyle 4" taken from West's same album.
On May 5, 2016, it was officially announced that The Designer's debut studio album will be executive produced by producer Mike Dean.
In June 2016, American hip hop magazine XXL named Designer as one of the top 10 most promising new artists of 2016. In June, the single “Champions” (“Champions”) was released as the main composition of the upcoming compilation album, “Cruel Winter” (“Severe Winter”).
In addition, Desiigner made his American television debut in June 2016, performing his hit "Panda", as well as at the 2016 BET Awards.
In July 2016, American pop singer Demi Lovato invited Designer to take part in her concert in New York. The singer presented a new track "Tiimmy Turner" at her performance on July 21, 2016.
Designer's musical style is influenced by southern hip hop, specifically trap hop, which originated in Atlanta. In trap hop (trap music is a style of music that consists of: 1/3 hip hop 1/3 electronica 1/3 dub step Designer's rapping and singing technique is often compared to that of American Atlanta rapper Future ( future).
Asked by the online magazine Complex about the similarity of the style to Future, the Designer replied: “I wish Future big ups in the future - I really like what he does. But I don't envy him or criticize him. May God bless him and may God bless me too. Don't be mad that I took his style and improved it. Technically, we're all here trying to make money. You are not? I don't want to look ridiculous, but maybe one day people can take something from me too."
Discography:
"The Life of Desiigner" (2016).
Mixtapes:
"New English" (2016).
Tasks for designers appear in any company. But does this mean that you need to hire a designer on staff? Some tasks are better done by an in-house designer, and some are better outsourced.
In the article, we will share our experience of interaction with designers and companies that work with the agency on outsourcing.
Option One: Freelancer
If tasks for a designer appear periodically, contact freelancers.
Advantages:
- There are many freelancers. You will definitely find someone who you will like both in terms of price and quality.
- A freelancer does not need a place in the office and a computer, he works from home.
- As a rule, freelance work is cheaper.
Disadvantages:
Depending on the task, you may need either a “designer-creator”, he is also a “creative”, or an “executive designer”, and sometimes both are needed. Creatives are idea generators. They often do not make friends with deadlines, live in creative chaos, and not all of their ideas are viable, although they are interesting. A true Creative will not be able to perform monotonous and monotonous work for a long time, this is torture for him, for such tasks a good Performer is needed. He will spend hours drawing, typesetting and typesetting, meticulously and scrupulously working out every little thing. As a rule, it is enough to have one or two Creatives in a company and 2-3 times more Performers so that they can work in a team.
With a large flow and a variety of tasks, a rare freelancer can be 3 in 1 for you. You may have to look for performers for other types of tasks or contact a third-party design studio with a wide range of specialists.
It is convenient to contact freelancers if:
- You can accurately formulate the brief.
- You have time to find a freelancer and change the artist if something goes wrong.
- You are not afraid to take risks.
- You are satisfied with remote communication.
- You are willing to put in the extra effort.
- You want to save on labor costs.
Option two: a designer in the state
Most companies have at least a standard set of promotional materials, corporate identity media: business cards, booklets, catalogs. Advertising campaigns, promotional activities, opening of new business lines or rebranding create the need for additional design work. A freelancer can handle rare single orders, but when there is a need for constant design work, it is better to hire a specialist on staff.
The work of a full-time designer is easier to control, he can quickly complete the tasks that marketers will most often set for him. The in-house designer is part of the team, so he must be involved in the workflow. He must know the philosophy of the company, its values and goals, have a clear idea of the existing corporate style, study the brand book (if any).
A new person comes to the team with his baggage of knowledge and ambitions. Before accepting him on the staff, you need to make sure that he can match the image of the company.
Having a designer on staff allows you to:
- Build personal communication, comment and explain the requirements of the brief and the expectations of the Customers.
- Set tasks quickly and get results.
- Coordinate the work of the designer and other departments, make adjustments in the process of performing the work.
- Monitor the implementation of the task at each stage.
- To achieve from the designer maximum immersion in the tasks of the company.
Disadvantages of having an in-house designer:
- Additional efforts to find, hire, further manage and motivate the designer.
- A limited set of competencies of a single designer with a small number of specialists in the state.
- Creative "burnout" of the designer when performing monotonous tasks. The result is a decrease in quality.
You need to clearly understand who and what you are looking for, what skills and abilities are most important to you. Do you need a person who will generate ideas or make up a large volume of the same type of ads? Should he understand printing, outdoor advertising, the web, or be able to do everything? From experience I will say that station wagons are the hardest to find.
A creative person hates routine and gets inspired by interesting projects. You will need to provide him with a stream of diverse tasks and come to terms with some of the “features” of creative individuals: free schedules, mood swings, intolerance to criticism. Ready? Then feel free to accept him.
If there is a great need for layout and layout of promotional materials, but creative is not needed, look for good performer. He will work on a salary, make layouts exactly according to the terms of reference, patiently typeset everything, check for errors, prepare for printing and hand over everything on time.
If you managed to find and hire a versatile designer, consider yourself lucky. Most often, the motivation of such a designer is the desire to learn something and work with interesting projects. He will be able to do routine work if necessary, but the manager's task is to keep him in the company. Such a designer needs to be constantly kept in good shape and set varied and interesting tasks for him, otherwise your competitor will soon be interested in him.
You need an on-staff designer if:
- Your company has several lines of work, a wide range of goods and services, and a regular need for promotional presentation materials.
- Many branches, a large flow of advertising tasks. You can optimize the budget by outsourcing the creative (freelancer-creator, design studio, agency, etc.), and outsource the layout of a large number of promotional materials to in-house layout designers.
- You have a manager who can interact with creative people. He must be correct and demanding, have taste and be a "fan" of corporate culture, be able to translate business tasks into a creative brief.
Option "at the junction": buying a creative
There is a third option, it combines the advantages of the first two: buying creative from a third-party advertising agency or design studio. So you will provide yourself with a new vision of the product, while the full-time “executive designer” will take on routine tasks.
The option is right for you if:
- You have a full-time designer, but he is not a Creative.
- You do not want to overpay for the implementation, you need an idea.
Outsourcing of creative tasks
Many companies choose to outsource all creative tasks to design studios or advertising agencies. This is the usual approach of medium and large businesses, when concentration on one's own business brings more income and it makes no sense to close all business tasks with full-time employees.
The option is right for you if:
- You have a constant need for advertising creative.
- High requirements for the level of advertising and design.
- High requirements for contractors and performers.
Point of view
To the question “do I need to hire a designer on staff”, I answer this way:
- If you can provide him with an interesting job and diverse tasks with the possibility of self-realization, hire him.
- If your list of services or products is too narrow and monotonous, contact freelancers or third-party advertising agencies.
- Do not want to overpay for implementation - buy only advertising concepts.
- You do not have a constant need for design work.
- You have a monotonous product and need an outside perspective.
How do you prefer to work with in-house or outside designers? Ready to discuss the advantages and disadvantages of both options, write.
Sidney Royel Selby III (b. May 3, 1997) better known by his stage name Designer, is a Grammy-nominated rapper from Brooklyn, New York. After releasing his chart-topping single, he caught the eye of , who shared his music with Kanye West. On Feburary 11th, 2016 during Kanye that Desiigner had been signed to .
Two years after the release of his debut mixtape, , Desiigner would go on to release his debut EP, . L.O.D. was the first project released during the G.O.O.D. Music Summer Of Seven event, where every album released during the event would only have 7 songs on it. This would later add fuel to the fire when Desiigner would end up throwing shade at Kanye West himself, his label owner. Desiigner would once again make headlines with his thoughts on Kanye as he called him “crazy.”
On November 7, 2019, over 3 years after signing to G.O.O.D. Music, Desiigner would announce that he finally got out of his record deal and that he is now a free artist. A day after announcing his departure from his former label, he would release his first song as an independent artist with