Aphorisms from Giorgio Armani. “To be elegant does not mean to be conspicuous”: style lessons from Giorgio Armani To be elegant does not mean to be conspicuous

Giorgio Armani at the opening of his retrospective exhibition at the Baths of Diocletian, Rome, Italy, 2004.

“Don't be too zealous when choosing clothes: the most stylish people look like they don't put any effort into their appearance. Ultimately, style comes down to self-expression, and I don't think anything can look truly terrible on someone who is being honest with themselves."

“Being elegant doesn’t mean being conspicuous, it means being etched in the memory.”

“A carefully chosen scent can become your signature. It's the first thing people feel when you walk into a room and the last thing that disappears when you leave."

Giorgio Armani, 70s

“The jacket is the basis of the wardrobe. It should be well tailored, fit perfectly and tailored to make you feel confident and comfortable. When you have a good jacket, everything else will follow.”

“Looking sexy is a matter of self-confidence.”

“A cheap pair of shoes is a bad economy. Don’t skimp on the main thing: shoes are the basis of your wardrobe.”

“To create something exceptional, your thinking must be continuously focused on the smallest details.”

Giorgio Armani with models at Milan Men's Fashion Week Fall/Winter 2017/18, January 2017, Milan, Italy

“Choose fabrics in neutral colors, without bright patterns, - they will last you longer.”

“Black and navy blue are more slimming than other colors. By sticking to this color scheme, you can experiment with shapes and textures.”

“Be bold in your beliefs. When I experimented with cut, it went against conventional ideas and methods. But I just wanted to create clothes that looked elegant and were comfortable at the same time. Eventually my ideas became fashionable."

“They say I look 20 years younger than my age; They ask what is my secret. Partly it's heredity. My mother died at 90, and at the time she looked 65. I hope it will be the same for me. But it’s also about self-discipline: don’t stay up too late, don’t drink too much, don’t smoke. And also understand yourself and treat your own inner self correctly.”

“The real luxury is to say what you think.”

“You know more than you think, and you can do more than you know. When my business partner died in 1985, some decided that I would close the company. Instead, I learned to do what he did. Don’t underestimate your own inner strengths.”

Giorgio Armani with his sketches...

...and at work in the office. 1980s

“Remember how Mick Jagger sang, “You can’t always get what you want”? Yes, I would like to be tall and have an impressive nose. Accept what is given to you and don't give up. Don’t waste your life trying to change what cannot be changed, don’t dwell on it.”

Every woman almost constantly changes her images, appears in a different image: this is a business style, a cozy home style, and a feminine and seductive one. At the same time, she must remain herself, the one and only.

How to create your own style? To be modern and at the same time not similar to common standards? Follow the dress code and at the same time remain feminine? It's great to cook, but it's also great to look! Wear amazing jewelry, but at the same time not outshine the shine of your own eyes?

1. Being elegant does not mean being conspicuous, it means being etched in the memory.

Stanislav Lemeshkin - Rondo

2. The difference between style and fashion is quality.

3. A cheap pair of shoes is a bad economy. Don't skimp on the essentials: shoes are the foundation of your wardrobe.




4. Looking sexy is a matter of self-confidence. It is a state of mind as much as it is a state of body.

5. I'm glad that nowadays there is a renewed desire to be elegant. Elegance is the key to a timeless look that will never go out of style, something that you will never go out of style with. I attribute my success to my loyalty to this philosophy. For me, style is more important than short-lived fashion trends.


6. Don't be too zealous when choosing clothes: the most stylish people look like they don't put any effort into their appearance. Ultimately, style comes down to self-expression, and I don't think anything can look truly terrible on someone who is being honest with themselves.


7. Black and dark blue are more slimming than other colors. By sticking to this color scheme, you can experiment with shapes and textures.

8. Accessories are growing in importance these days, so invest in shoes, belts, bags, ties and the like. Then you can update your outfit again and again. Be mindful of the colors you wear and buy accessories that match. At the same time, remember that you can wear both black and brown with gray. A watch is one of the most important things you will buy, a watch says a lot about a person.






9. Choose fabrics in neutral colors, without bright patterns - they will last you longer (from a fashion point of view).





10. A carefully selected scent can become your defining feature. It's the first thing people feel when you walk into a room and the last thing that disappears when you leave.



10 style lessons from GIORGIO ARMANI. These recommendations will definitely not be superfluous!

1. Being elegant does not mean catching your eye, it means being etched in your memory.

2. The difference between style and fashion is quality.

3. A cheap pair of shoes is a bad economy. Don't skimp on the main thing: shoes are the basis of your wardrobe.

4. Looking sexy is a matter of self-confidence. It is a state of mind as much as it is a state of body.

5. I'm glad there's a renewed desire to be elegant these days.. Elegance is the key to a timeless look that will never go out of style, something that you will never go out of style with. I attribute my success to my loyalty to this philosophy. For me, style is more important than short-lived fashion trends.

6. Don't be too zealous when choosing clothes: the most stylish people look like they don't put any effort into their appearance.

Ultimately, style comes down to self-expression, and I don't think anything can look truly terrible on someone who is being honest with themselves.

7. Black and dark blue are more slimming than other colors. By sticking to this color scheme, you can experiment with shapes and textures.

8. Accessories are growing in importance these days, so invest in shoes, belts, bags, ties and the like.

T when you can update your outfit again and again. Be mindful of the colors you wear and buy accessories that match.

At the same time, remember that you can wear both black and brown with gray.

A watch is one of the most important things you will buy; a watch says a lot about a person.

9. Choose fabrics in neutral colors, without bright patterns - they will last you longer (from a fashion point of view).

10. A carefully selected scent can become your defining feature. It's the first thing people feel when you walk into a room and the last thing that disappears when you leave.

Armani has always been distinguished by his delicate taste and utmost honesty. On July 11, the maestro turns 85, and he remains the best teacher in matters of style. On the designer’s anniversary, we remember his invaluable advice.

Don't be too zealous when choosing clothes: the most stylish people look like they don't put any effort into their appearance.

And this meaningful “as if” will be key here. Looking relaxed does not mean truly relaxing and forgetting about your own style. Just treat it without excessive seriousness and exaggerated accuracy - after all, this is not a lesson at school. Avoid overly complicated decisions if you don’t understand how to wear it all, what to combine it with, and generally feel out of place.

Modern chic – freedom, confidence and slight negligence. And complex design does not always contribute to this. Start with simple things and their combinations, master the basic principles of forming a set and move on to more original images only when they seem to come to you effortlessly.

About elegance

To be elegant does not mean to catch the eye, it means to be etched in the memory.

In part, this insightful statement echoes the previous one and develops its thought. Have you ever noticed that some girls manage to look very stylish, although they do not try to shock others with either color or cut? While beauties dressed to the nines may not receive even a tenth of the admiration that a simply elegant lady receives.

She involuntarily forces herself to look, and having looked, you can see that to achieve such an effect you need to take a very simple path: choose things not for originality or trendiness, but for the fact that they suit you, and for the fact that they are unobtrusively combined with each other. By throwing away the dubious desire to surprise at all costs, you will really embed yourself in the memory.

A cheap pair of shoes is a bad economy. Don't skimp on the main thing: shoes are the foundation of your wardrobe.

In relations with shoes, girls often go to two extremes: either they perceive them purely as a consumer and completely ignore aesthetics, or, on the contrary, they are overly focused on the beauty of the shoes and forget about their practical purpose. In the first case, the wardrobe will never become expressive and stylish, because shoes are an important accessory that puts the finishing touches on the look.

In the second case, the wardrobe will not become functional, because shoes in it are often bought simply according to the call of the heart, but without reference to the sets. And most importantly, in any case, the wardrobe is doomed to failure if you save too much on shoes. Remember: shoes should always look neat and relevant. It is better to buy one decent pair during the season than several extra blouses. Invest in your appearance wisely.

About perfume

A carefully selected scent can become your defining feature. It's the first thing people feel when you walk into a room and the last thing that disappears when you leave.

When we talk about image and style, we always pay a lot of attention to things. And the image, meanwhile, consists not only of clothing and accessory wardrobes, but also of perfumes. It can be impressive or limited to one bottle - it is important that it is there. Smell is the oldest way of reading information, and when a person smells a scent, it resonates in the deepest layers of the subconscious.

Work-life balance is the key to happiness. I sacrificed my life for work, and if I could start over, I would have done differently.

(happiness, work, life)

A carefully selected scent can become your defining feature. It's the first thing people feel when you walk into a room and the last thing that disappears when you leave.

Black and dark blue are more slimming than other colors. By sticking to this color scheme, you can experiment with shapes and textures.

Good clothes help you feel confident and improve the results of any activity.

(cloth)

Reputation is very binding, like handcuffs. I'm supposed to be a minimalist, and if I do anything else, people complain. Let them continue to speculate.

(reputation)

Accept what is given to you and don't give up. Don't waste your life trying to change what cannot be changed, don't dwell on it.

Naked fashion is not for fashion designers.

The jacket is the basis of the wardrobe. It should be well tailored, fit perfectly, and tailored in a way that makes you feel confident and comfortable. When you have a good jacket, everything else will follow.

(cloth)

To be elegant does not mean to be conspicuous, it means to be etched in the memory.

Don't be too zealous when choosing clothes: the most stylish people look like they don't put any effort into their appearance. Ultimately, style comes down to self-expression, and I don't think anything can look truly terrible on someone who is being honest with themselves.

(clothing, style)

You know more than you think and you can do more than you know. When my business partner died in 1985, some decided that I would close the company. Instead, I learned to do what he did. Don't underestimate your own inner strengths.

They say I look 20 years younger than my age; They ask what is my secret. Partly it's heredity. My mother died at 90, and at the time she looked 65. I hope it will be the same for me. But it’s also about self-discipline: don’t stay up too late, don’t drink too much, don’t smoke. And also understand yourself and treat your own inner self correctly.

(appearance)

A cheap pair of shoes is a bad economy. Don't skimp on the main thing: shoes are the basis of your wardrobe.

(cloth)

The difference between style and fashion is quality.

(fashion style)

True luxury is to say what you think.

Be bold in your beliefs. When I experimented with cut, it went against conventional ideas and methods. But I just wanted to create clothes that looked elegant and were comfortable at the same time. Eventually, my ideas became fashionable.

Choose fabrics in neutral colors, without bright patterns - they will last longer from a fashion point of view.

I didn't think about fitness until I was 50, but then a friend told me to think about it. Now I work out in the gym for an hour a day. Exercise lifts your mood and keeps you energetic. They help you concentrate and feel comfortable.

Accessories are growing in importance these days, so invest in shoes, belts, bags, ties and the like. Then you can update your outfit again and again. Be mindful of the colors you wear and buy accessories that match. At the same time, remember that you can wear both black and brown with gray. A watch is one of the most important things you will buy; a watch says a lot about a person.